近年来,国内休闲食品行业取得了快速发展。随着市场日益繁荣,消费者的需求也更加个性化、多元化、精细化。其中,“健康”正成为零食发展的一大趋势,而具备独特营养价值的海鲜零食,正逐渐成长为国内零食市场迅速上涨的细分品类。
然而,部分细分类休闲食品品牌尽管在产品力方面颇具优势,品牌力的缺失却使其无法在消费者心中形成心智粘性,同时,随着线上红利消减,众多头部互联网品牌开始布局线下市场,提升货架优势,也成为品牌们持续增长的关键 。
创建于2014年的炎亭渔夫秉承“认真做一条好鱼”的匠心,多年来始终聚焦休闲食品细分赛道——海派轻食,是鱼豆腐品类的开创者与领先者。但同时,炎亭渔夫也面临着品类优势极强,品牌优势还需提升的现状。
2021年,瑞德设计·品牌受邀为炎亭渔夫进行包装全面升级,针对不同渠道为各系列产品重塑包装形象,助力其进一步提升产品力、品牌力和销售力,实现持续增长。
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